IF:Gathering + JBC

 
 
 

IF:GATHERING 2020 BRAND CLARITY PROJECT

EDGE STATEMENT: Raising Kenyan children to be leaders in their community through meeting physical needs, supporting educational growth and pointing them to the Gospel in every step.

GOALS:

  • Create a brand guide edited for brand clarity, purpose and consistency.

  • Brand guide will aid IF Team to more accurately execute printed and digital collateral, both in-house and with contractors

PROPOSAL :

  1. Edit current brand guide to include purpose and drive, led by Jess Barfield.

  2. Edit current brand guide for more consistent art direction, led by Taylor Lord.

  3. Create a design of five “small batch” editions for all material to fit into.

  4. Photo Shoot with local Dallas photographer, producing photography assets mimicking the aesthetic of Starbucks Reserve. High-key, long shadows and highlighted textures and movement will create the multi-sensory feel lacking from current photography assets.

  5. Meet with IF Leadership to implement the new edited branding and clarify vocabulary throughout staff.

TIMELINE:

Delivered brand guide will be completed and delivered by Monday, September 9. Photo Shoot to be scheduled the week of September 9

INVESTMENT:

  • All-inclusive delivered Brand Guide: $1850

  • 2-3 hour Photo Shoot with full-resolution digital images : $1300

  • TOTAL : $3150